Welcome to the Digital Skills course for Entrepreneurs.
The "Digital Skills for Entrepreneurs" course is designed to provide emerging entrepreneurs with the essential knowledge and tools to thrive in the dynamic digital world.
This course is intended not only to deliver technical skills but also to emphasize how these skills can be used strategically to build and grow a business of one's own. By the end of the course, participants will be well equipped to navigate and leverage the digital landscape for the success of their ventures.
We hope you find it very useful!
At the end of this course, the participant:
Will be able to identify and understand the key components of the IT infrastructure and their importance to the operational efficiency of a business.
Will be able to navigate and comply with relevant digital regulations, and apply professional etiquette practices in digital environments.
Will be able to effectively establish and manage an online business, using appropriate e-commerce strategies and tools.
Will have acquired skills to search, evaluate and use digital content efficiently, which will strengthen their decision making and keep their business up to date.
Will be able to implement and manage networks and business communications, ensuring an efficient and secure communication infrastructure.
Will be able to use Excel for data analysis, accounting and financial planning, enhancing administration and decision making in your business.
Will have developed competencies in various productivity applications, allowing you to optimize the management of projects and business tasks.
Will be able to effectively manage social networks to promote your business, interact with customers and build a strong and attractive brand online.
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Paula Luise Goltzsche has been working in CESIE’s Migration Unit for five years as a project manager, researcher and trainer. Her areas of expertise regarding migration include migrants’ financial and labour market inclusion, entrepreneurship and fostering digital and transversal skill development. At the same time, she is experienced in the training of professionals working with migrants supporting them in increasing their intercultural skillset.
Giulia De Santis is a 27-year-old young woman working at CESIE as a project manager, whose areas of research and activity implementation is focused on Migration and Youth. She graduated from Roma Tre University in Intercultural Communication with a focus on the Arab-Islamic world, and from Università degli Studi Internazionali di Roma in Political Science and anti-radicalisation studies.
The team from the University of Loyola Andalucía consists of Rafael Araque Padilla, Jesús Duarte Merelo, Fuensanta Galán Herrero, and María José Montero Simó, professors in the Department of Business Management. They work in the areas of Social Marketing, Innovation, and Entrepreneurship. With a broad background in teaching and research, these professors have joined forces to contribute to developing this specialized course for entrepreneurs. Their collaborative approach reflects a deep understanding of the challenges and opportunities in today's business world. The group's participation in preparing the course material has been fundamental, offering a balanced mix of theory and practice. Their integrative methodology ranges from the most innovative marketing strategies to the most pragmatic aspects of entrepreneurship.
My name is Maria Alexandropoulou, I am a sociologist and during my studies I acquired a solid foundation in social research techniques and qualitative and quantitative data methods. From September 2022 I am working at Symplexis as a project manager of EU funded projects in the field of adult and school education. The areas of my research and activity implementation are focused on social and economic inclusion of migrants, women's empowerment, and child development.
Tana is a Project Manager with a Masters degree in Innovation and Entrepreneurship. Throughout her career, Tana has been heavily involved within the ICT and Programming sector with startups and corporations whereby such modules are greatly important within various professional sectors.
Luis is a professional with more than 20 years of experience in international entrepreneurship. He has worked for multinationals in Ireland, Spain, Brazil and Switzerland. He studied Business Studies and holds a Master in Project Management from the University of Barcelona. He is currently active in promoting entrepreneurship among vulnerable groups and young people in local and European projects.
Paula Pain is a devoted Communication Manager at I&F Education in Ireland, boasting a track record in formulating and implementing communication strategies. With a background in Communication and a Master's degree in Strategic Communication and Innovation, Paula specializes in developing captivating and compelling content tailored to resonate with diverse target audiences across various channels.
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